CRICKLE DAISY x TATE CREATIVE
We’ve played a pivotal role in scaling this emerging beauty brand, through a blended brand and performance strategy.
2.8x ROAS
blended across all regions
406%+
increase in website sales
Taking over influencer marketing
We started our partnership by cultivating a strong brand aesthetic, building strategic creator partnerships and significantly boosted sales.
As part of this initiative, we launched the brand's first Paid Partnership Ads with creators, resulting in a 40% improvement to Meta attributed ROAS.
Performance strategy that works for an emerging brand
Following our takeover of all paid advertising, the brand saw a 406% increase in website sales and a 280% increase in online order volume (despite only an 83% increase in advertising spend), 34% increase in Average Order Value and a 52% decrease in Cost Per Order.
We helped the founder enter the US market with paid advertising across Google, TikTok, and Meta; now US sales now account for 67% of Crickle Daisy sales worldwide.